The Loved One

I've fallen in love with the concept The Loved One had of re-designing and manufacturing vintage inspired lingerie. The Loved One are American based vintage consultants with a unique collection of vintage originals and remakes. Their recent project see's them manufacturing vintage style lingerie which is available online and at select retailers throughout the USA. Here are some recent pics of their divine photoshoot for the lingerie range.

They also have some amazing images of their pop up store here on their flickr account. Definitely worth checking out their fun, beautifully styled space. 

xx Jo